Upclick lexicon ecommerce platform

Upclick Lexicon

All you need to know in one place.

Upclick Lexicon

Find below a list of words that belong to Upclick website language

Advertisers (Merchants)

An Advertiser is someone whose business is advertising. It could be an organization or a person who pays for the production, execution, and placement of an advertisement. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business. An advertiser is also called a merchant. In Affiliate Marketing, advertisers can promote their products and services through publishers (affiliates) in exchange for earning a commission for each sale generated that way.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each visitor brought by the affiliate's own traffic sources. Affiliate marketing is a relationship between three parties: Advertisers(also known as a merchant), Publishers(also known as an affiliate) and Consumers. Affiliate marketing consists of a revenue sharing relationship between publishers and advertisers. This relationship is managed through affiliate marketing networks such as Upclick Affiliate Network. (that contains offers for the affiliate to choose from and also takes care of the payments) This pay-for-performance marketing allows affiliates to promote a product or service to an advertiser’s website. When a consumer converts a qualified sales transaction or online lead, the affiliate will earn a commission.

Affiliate Network

An affiliate network is the intermediary between publishers (affiliates) and advertisers (merchants). It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website. It also allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their products to all of the publishers in the affiliate network. Affiliate networks usually enable merchants to offer publishers a share of any revenue that is generated.


In this context, bundling means offering several products for sale as one combined product.


A chargeback is the reversal of charges to a customer’s credit card by the issuing bank. Chargebacks occur when customers successfully dispute charges made to their credit card by a merchant. The customers usually dispute the charges when they are unsatisfied with the purchase, the goods are damaged or undelivered or if the purchase was never authorized by the card holder.

Checkout Link

The checkout link is the link that merchants create by subscribing to Upclick and adding their products to the platform. They can add this checkout link to their websites for customers to purchase the items directly on it.


The term commission refers to the renumeration of sales people (publishers ) for sold products. In this case, the payments are calculated as a percentage of the sold goods.


In the e-commerce world, “converting” means turning website visitors into paying customers. This essentially means turning traffic into revenue, or when an online customer purchases one of your products.


A Cookie is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. It contains the address of the website and codes that your browser sends back to the website each time you visit a page there. Cookies don't usually contain personal information or anything dangerous; they're usually innocuous and useful. Web servers need to know who you are if you want to do things that require logging in or putting items in a virtual shopping cart or completing any other process that requires that the website remember information about you as you move from page to page. Cookies are useful in affiliate marketing because they permit to track visitors page to page and ensure publishers earnings. Publishers are paid when a visitor makes a qualified sales transaction. (via the promoting ads, banners...)


The action of selling an additional product or service to existing customers is commonly known as Cross-selling. The definitions vary from business to business but the elements which best define it might include the size of the business, the industry constraints in which it operates and the financial reasoning behind its actual implementation. Upclick allows you to create cross-sell offers for your existing products, and with other merchants' products as well. You simply log in your Upclick account and make the changes in your checkout settings.


Geo targeting serves to determine the geographical location of visitors in order to deliver relevant content to them, based on their location, such as their country, region/state, city, metro zip code, IP and other criteria.


A Marketplace is an e-commerce platform that enables Individuals as well as Business to either list their items for sale. It's a place where multiple third parties post their own products to generate extra sales. In the affiliate world, the marketplace is the platform that allows advertisers (merchants) to create offers and promote them through publishers (affiliates) in exchange for earning a commission for each sales generated that way.

Multivariate & A/B Testing

Basically, a multivariate or A/B testing is a randomized experiment with two or more variants to identify which scenario is the best. In this case, we compare two checkout page versions for your products. These pages are identical except for one variation that might affect a user's behaviour. Version A might be the currently used version while version B or C....are modified. The main goal is to identify the impact of changes and find out what you should change to maximize your conversion rate.

Payment Gateway

A payment gateway is a service that authorizes credit card transactions to the credit card payment networks for processing for e-businesses, online retailers...Payment gateways protect credit card details by encrypting sensitive information, such as credit card numbers, to ensure that information is passed securely between the customer and the merchant and also between the merchant and the payment processor.

Payment Processor

A payment processor is a company (often a third party) who handles credit card transactions for merchant acquiring banks. The payment processor will both check the details received by forwarding them to the respective card’s issuing bank or card association for verification, and also carry out a series of anti-fraud measures against the transaction. Once the payment processor has received confirmation that the credit card details have been verified, the information will be relayed back via the payment gateway to the merchant, who will then complete the payment transaction. If verification is denied by the card association, the payment processor will relay the information to the merchant, who will then decline the transaction.


Post selling is the action of introducing or suggesting more items after an initial transaction has been made.

Pricing Model

The pricing model is the strategy that you have set up in your checkout page. It indicates which prices, final offers as well as cross-sells, up sells and post sells you want to display and make available for your customers.

Publishers (Affiliates)

A Publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission. A Publisher is the one who gets money for showing the ads. Also called an Affiliate, a Publisher displays ads, links, banners or even unique phone numbers from an Advertiser in return for a commission when a sale is made or when a lead is acquired. A Publisher can be any type of website from a well known destination that offers consumers a range of shopping opportunities to attract an audience.

Sales Funnel

The sales funnel uses the metaphor of a leaky funnel to describe the sales process from initial contact to final sale.


Tracking consists of monitoring user’s surfing habits in order to store data. This is done through “cookies” placed by third-party advertisers. In this circumstance, tracking and cookies are used to ensure publishers' earnings (see cookie).


The action of inducing a customer to purchase the upgrade versions of your products in order to maximize profit is known as up selling. This sales technique usually involves exposing the customer to better options that he didn’t necessarily consider before the original purchase. Cross sell and up sell practices are often combined.

Visitors (Consumers)

A Visitor is a unique individual coming to a website. The best way to identify a visitor is with a cookie that identifies that unique system. Affiliates send traffic to merchant sites through ads, banners or other creatives and they receive earning each time these visitors buy a product.