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5 Strategies for eCommerce Success

With all the tools and platforms available nowadays, building an eCommerce website has become increasingly easy to do- no matter how tech savy you are (or aren’t). However, making sure that your eCommerce store stands out from the crowd can prove to be challenging. Creating a successful online business requires work and willingness to constantly improve every aspect of your operations. This can be a hard to achieve, especially if you are unaware of which areas to focus on.

Here are 5 tips that you should focus on to become successful in the eCommerce marketplace.

1- Your first impression matters:  

Many consumers are hesitant to try online shopping, especially on a website they have never heard of. For this reason, it is really important that their first experience with your website exceeds their expectations. To accomplish this, take your time to launch the website, make sure everything functions properly. If the website is slow/confusing/not mobile-friendly, you will risk losing customers. To avoid this, create a beta version that only a few people have access to so they can test it before the official launch.

2- Compensate for being an online store:

The biggest disadvantage of running an online store is that customers don't get the chance to feel, touch, or try the product. However, there are ways to compensate for this:

A- Offer free shipping: it removes the fear of losing money if the product doesn't meet their expectations.

B- A trial period with free return shipping: that gives them the chance to try the product and see if it fits their needs.

If you are confident in your product, you should feel comfortable offering these options to your customers. By doing this, you will also make the customer feel comfortable to buy your products.  

3- Don't try to appeal to everyone:

Unless you are trying to build an online version of Wal-Mart, your online store should target a specific audience or answer a specific need. Moreover, you will want to answer the customers' needs accordingly. You can achieve this by differentiating yourself as much as possible. Collect as much information as possible on your customers to achieve this.

4- Personalization:

Ask questions to your customers so you can offer a personalized experience. Use cookies so you can create personalized emails, landing pages, and recommendations for your customers. This can significantly improve your sales.

5- Use social media:

Social media is the door of entry for your business. That's how you will generate your first leads. For this reason, it is important to have a strong social media strategy that is aligned with your business strategy.