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Tips on Creating a Landing Page that Converts

Tips on Creating a Landing Page that Converts

What is a landing page? By definition, a landing page is the section of a website accessed by clicking a hyperlink on another web page, typically the website's home page. Therefore, the ultimate goal of creating a landing page is to generate leads and increase conversions rates. Once someone has visited your site, the next step is to get them to subscribe or purchase your product and landing pages can be a great help (if done properly) in your efforts to increase revenue.   

Call to Action:

What is a call to action (CTA)? A call to action is an instruction for the person reading it (usually a site visitor) which entices them to respond immediately. Call to actions often times create a sense of urgency in order to get the visitor to purchase a product or subscribe to your site. Call to actions are one of the most important parts to your site, as having a persuasive one can generate both leads and conversions. Take Netflix for example, they have a clear, concise CTA, and their sub header addresses a fear that many potential subscribers may have about their ability to opt out of the subscription at any given time:

Straightforward Layout:

Your landing page should always be straight to the point. Explain what your business is in short, with no visual distractions or complicated navigation. Though there is not one explicit method in creating a perfect landing page, there are certainly ways to make sure your page is getting the best response possible. Try to use the least amount of links as possible, allowing only for the CTA to be one of the only buttons that can be clicked. Any link that that sends users to another site can hurt conversions so trying to keep links to a minimal is essential. A simplistic approach to your landing page will reduce the likelihood of a potential customer getting distracted from your CTA.

Powerful Headline:

Never underestimate the power of an intriguing headline. Once again, there isn’t a standard formula for writing headlines, but there are some basic rules that you can follow to yield effective results. Your headline should convey exactly what your business is, and how it can resolve an “issue” the visitor has. If you cannot include all the info needed in one sentence, a short sub header can do the trick. Airbnb does a good job at this, as they address the issue their visitor would have directly in the headline while providing a solution as well. As you can see, they’re straight to the point and there’s no confusion about what their company does.


Using the right picture can help your visitor understand the product or service you are trying to sell. It can create positive image of your business and in turn help you have better conversions. If you are selling a product, be sure to have the product directly on the landing page. If it’s a service you’re selling, try to use an image that is relevant and conveys the main purpose of business. Take Oatbox for example, the they deliver various home-made, organic cereals straight to your door and as you can see, they have their product in a large, high resolution photo right on their landing page.