Draw More Traffic to Your Site... For Free.
DRAW MORE TRAFFIC TO YOUR SITE...FOR FREE.
Bringing in website traffic is essential to the growth of any business. Attracting visitors to your site inevitably increases your selling power, as more people are aware of your business. Traffic influences your conversion rates, so driving the right people to your site is essential. If no one is visiting your website, it's safe to say you're probably not generating any sales either. Without the same marketing budget as some of the big brands, driving traffic to your can be a daunting experience. Fortunately, there are ways to get visitors to your site for free, if done properly. Let's take a look at the some of the steps you can take to grow your online traffic:
SEO IS THE WAY TO GO
I've read various articles online discussing how SEO is "dead". This couldn't be further from the truth. For those of you who don't know what SEO is (or "search engine optimization"), it's the process of obtaining organic traffic from search engines, with the biggest player being Google. The goal for almost any site is to achieve a first page ranking on Google, because first page websites get 91.5% of Google traffic. Some things you can do to get your site ranked higher include; having well written content (blogs, articles, descriptions, etc.), having new content, keyword mentioning, linking to internal site pages, amongst many others.
SOCIAL MEDIA IS YOUR FRIEND
Give your business some TLC on social media. Social platforms are great a way to keep in contact and build relationships with potential (or former) customers. While building your online network may take some time, the outcome is worth it. Once you grow your following on social media, you are able to directly interact with businesses in the same industry and people who are genuinely interested in your products. The bigger your online network, the higher the chances people will visit your site when you promote or link out to your official website.
Affiliate marketing is when a third party company or person promotes your site, driving traffic to it while helping generate sales. This can be great for not only site traffic, but brand exposure as well. Tapping into the online network of similar sites can help you rank better while also generating leads and sales. This win/win formula is a common approach for online marketers as it increases ROI for potential customers.
Guest blogging is another way to maximize your brand awareness and drive traffic to your site. Many sites host guest bloggers on a regular basis, so networking with these businesses can be a great way to maximize your own online presence. If the site is credible, by default it will validate your business as well. Writing a valuable guest blog then linking out to your site is a surefire way to bring in more traffic. After all, if people like what you're talking about, why wouldn't they visit your site?