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How to Make Your Start-up Business a Successful One

Tips for Young Entrepreneurs on Launching a Successful Start-up

It will probably come as no surprise to find out that the majority of start-ups fail. From lack of vision, to burning out, to not hiring the right people, it seems as though there are more possibilities to fail than there are to succeed.  With the vast numbers of individuals trying to make their business flourish, it's crucial to have a proper strategy in every aspect of your business practices.  Let 's take a look at some of the things you should take into account if you're planning on running a successful business.

KNOWLEDGE (or at least passion):

            If you're going to start a business, you need to be knowledgeable in 1) the product/service you're offering and 2) your target market. You'll need to know the ins and outs of your product for obvious reasons, but what does knowing the market of your product entail? Your market includes not only the people who will purchase the product (your customers) but also your competitors. Knowing your customers, needs and what they're willing to spend will inevitably help you learn and adapt your business goals. Staying up to date with your competitors is also necessary. Find out what they're doing, or what they're lacking, and perfect it. This will allow you to stand out in your target market and improve your own business' overall performance.


            We've all heard time and time again the idea that perfection is an illusion- there is no such thing. This means that creating a "perfect" product simply does not exist.  While the majority of your time should be spent cultivating your product, you don't want to waste too much of your time focusing on little things that essentially won't matter or that can be fixed while the product is launched.  With the endless amount of new start-up businesses, waiting too long to launch may compromise your business' full potential.  If you plan on having your business for years down the road, enhancing/ adjusting your product or service will most likely occur to adapt with your markets needs. Strive for progress, not perfection.


            A business model is how you plan to generate revenue for your company.  Your business model should be as thorough as possible so there is a clear understanding of how you'll be making money. Establishing your business should be one of the first things you focus on as it paves the way for your entire plan. Once you figure out how your company will be making money, you can then organize all other aspects of your business.  For example, cell phone companies are famous for the "bait and hook" model in which they give away a free cell phone to customers in return for their business (usually requiring them to sign a year+ contract). Determining your business model will allow you to set realistic targets and goals for the future operations.


            During the initial planning stages of your business, you probably have a general sense of the goals and objectives of your business. Once you delve deeper into your business planning, these goals become more specific and detailed. Knowing your market and competitors are two key components in establishing your business' goals while helping to create realistic targets. Once your business is in motion, don't be afraid to surpass your target goals. Think of your business as a success ladder.  The higher you go, the higher you reach- and the best view is always at the top.