A LOOK AT CONSUMERS’ BEHAVIOURS DURING ONLINE CHECKOUT Upclick Blog SuperUser Account Jul 17 2015 E-commerce NewsUpclick News abandonmentcartcheckoutchurnpaymentprocessingratewebsite There is no point in having the best product or service in the world if you don’t know how to grab your target market’s attention. In fact, the average checkout abandonment rates are 67.4 %.There are many factors on your site that contribute to the buyer’s decisions. These include the site design, the product reviews, coupons, payment options, security and shipping options. Long checkout processes, requirements, slow site speed and hidden fees are some of the biggest factors in cart abandonment.Before building your site and checkout page, it is important to understand your target market and all of the things that influence their buying behaviors.In our previous blog we discussed the effect of color in the consumer’s buying decision process. In this blog, we look at this infographic for the consumer’s behaviour during online checkout*.For example, 47% of consumers expect a web page to lead in 2 seconds or less and after waiting 3 seconds, 57% of them will abandon the site. Also, more than 80 % of consumers feel safer when they see a known card logo displayed in the online store.There are also many external factors that can account for cart abandonment. Did you know that men are more likely to abandon their cart, or that most people abandon cart on Thursday?An impressive 92.6% of people say that visuals are the top influential factor that affects their purchasing decision.The good news is that here at Upclick, one of the ways we add value for our merchants and differentiate ourselves from our competition is by providing easy optimization and customization.Indeed, we allow you to change your checkout page and customize it on the fly. This is something that most our competitors don’t allow you to do without paying a big sum of money.However, we understand that changing the color of a button from red to green or vice versa can make a big difference for your sales. And if you make more sales, we also profit.As a matter of fact, we’ve helped our clients achieve material increases between 17% & 39% to their revenue per click by helping them test (A/B testing feature) & optimize their entire purchase funnel, not just the actual shopping cart page.We understand that the online buyer experience has to be seamless from your site to the checkout page. Otherwise, the consumer can perceive your site as being less trustworthy, and thus abandon his cart. In order to create fluidity in the checkout process, we have simple parameters that can be easily customized in our checkout settings.Other providers usually offer a limited range of default visual styles, and constrained customization options. Ours fit almost any customers, and our easy-to-use WYSIWYG cart editor allows you to build the perfect checkout that matches your brand.It is also worth noting that 2% of site purchases are lost due to payment processing issues. But when you sign up as a merchant on Upclick, not only do we provide you a custom checkout, we also take care of your payment processing issues.We have deal with many gateways and banks, and therefore we have many options to choose from to facilitate the process.This allows you to step back and not have to worry about anything else than your product.